#100 Content marketing VIP newsletter

I have two big announcements for you this week.

May 15, 2023

1/ It’s time to celebrate

Almost two years ago, I started this newsletter. Honestly, I never thought I'd reach the 100th landmark. But here I am sending you the 100th issue of the Content Marketing VIP newsletter.

It's been an incredible journey, and I'm so grateful for your constant support along the way.

To celebrate this journey, I am going to offer you access to our Content Marketing VIP club at only $17 for one year. Learn more benefits and features right here.

2/ It’s time to change and improve

After 100 issues, I am thinking of how I can improve this newsletter's content style and structure. I have a couple of ideas but have yet to finalize them.

So, I will take 1 or 2 weeks off to prepare the plan and theme of this newsletter. One thing is sure the Content Marketing VIP newsletter 2.0 will keep providing insights focused on actionable SEO and content marketing insights.

🎯 Actionable insights

1. Ironclad’s glossary page strategy

Ironclad’s glossary page hub is ranking on the first page for more than 3.5k search terms, such as:

Non-disclosure agreement (54,000 search volume)
Contract management (2,600 search volume)
Executed contract (3,600 search volume)
Contract review (450 search volume) & many more.

Once you dig deep into the industry (contract management), you will find many technical terms & industry jargon used by the professionals and Ironclad’s ideal clients.

This creates an opportunity to educate the audience about different technical terms related to the contract management process.

As a result, Ironclad has built an extensive glossary hub dealing with broad search terms such as:

Key reasons behind the growth of Ironclad’s glossary approach:

1/ Matching searcher intent

First of all, have a look at one of their competitors (Mydock365. com), which followed a similar approach:

In this case, they have created one single glossary page listing all definitions of technical terms.

But that’s not the case with Ironclad.

Instead of having one giant glossary page listing all the definitions, Ironclad has created a dedicated page for each glossary term.

This helped them to match the search intent and rank well in the SERP for thousands of keywords.

2/ Content depth

The second thing is content depth.

In general, we see glossary pages with thin content (say, definition and a few subheadings related to the search term).

Another example is from ContractSafe's glossary approach.

Yes, they have created individual pages for each technical term. But the content depth for each page is comparatively less.

The average word count for these glossary pages is around 150- 700 words (Though content depth ≠ word count gives you an idea of the information depth).

On the other hand, almost each of their glossary pages is an in-depth guide to the topic.

For example, take a look at Ironclad’s glossary page structure for the term, Non-disclosure agreement:

<H2> What is an NDA?
<H2> The Purpose of a Non-Disclosure Agreement
<H2> When do I need an NDA?
<H2> Types of NDAs
<H2> Parts of a Non-Disclosure Agreement
<H2> Limitations of NDAs
<H2> Signing an NDA
<H2> Creating an NDA

And the article's total word count is nearly 2000 words🤯 (whereas their competitors are making shorter articles of 300 - 700 words with less content depth).

This in-depth guide approach is another reason their top-performing glossary pages rank for hundreds of keywords with long-tail and short-tail variations.

Insights from: Content Marketing VIP

2. Important of link building for a large website

“The more articles a website has, the lower the PageRank for each article. This is because a website's PageRank is divided among all its pages.

The more content you have, the more links you need to build. This means more time, effort, and money spent on link-building activities.”

Insights from: Abdulrahman Henedy (Follow him for more insights on semantic SEO, topical authority, etc.)

⭐ Get Content Marketing VIP club access at only $20/one year (limited time offer)

When you join the Content Marketing VIP club, you'll unlock 30+ resources on:

SEO case studies
In-depth guides (EAT, Blog UX, Content briefs, etc.)
SEO audit
Frameworks and SOPs

You’ll also get access to new content going forward.

This should be expensive, right?

The content marketing VIP club has a yearly membership option which costs you only $17 annually. That means you'll spend around only ₹4 per day to reach the top category of SEOs.

Join Content Marketing VIP Club membership.

3. Use ChatGPT or Bard to generate custom schema markup for your webpages

Start using tools like ChatGPT and Bard to generate JSON-LD structured data.

Most schema generators limit the use of properties.

For example, if you use a schema generator for a blog post, you will likely only get JSON-LD with the following properties:

Headline
Image
Author
Publisher
Date

However, you can include many more property types to help Google understand the content of your page.

Here is an example of a JSON-LD for a blog posting including additional properties such as:

Editor
Contributor
Reviewer

Here’s an example of a blog post schema including these additional properties:

The best part is that it is as easy to create custom JSON-LD code as trying any online tool to get the same properties.

Action items:

Understand possible property types available for use via https:// schema. org/
Share prompts to Bard/ChatGPT based on your page context
Final check if any required property is missing from the JSON-LD code
Validate the code using https:// validator. schema. org

Insights from: Content Marketing VIP

💡 Helpful resources and tools

1. Library of free/paid SEO tools

Explore over 240 powerful SEO tools designed by and used by beginners right through to experts in the field.

Discover everything you need for technical SEO, content optimization, backlinking, and measurement to enhance your website's performance and achieve greater visibility in search results.

Explore findSEOtools

1. SEOs and content marketers need to be prepared for SGE

Google recently announced a new way to search called "SGE," or "Search Generative Experience."

This new experience uses artificial intelligence to generate summaries of search results, providing users with a more concise and informative way to find the information they need.

SGE is still in development, but it can potentially change how we search significantly.

→ Check out this official guideline on SGE by Google

2. SEO tool to track your ranking positions of up to 500 keywords (For free)

Rank Tracker is a newly launched free SEO tool that helps you track the ranking position of keywords by collecting data from the Google search console.

The data is available in GSC, but this tool makes it easier to track the ranking and use the results in reporting.

Here’s a screenshot:

Key features:

Track the ranking position of up to 500 keywords based
Daily email report to see changes in position
Filter rankings by country and device
Compare 7, 30, 90 day and yearly averages