#090 Content Marketing VIP Newsletter
Learn actionable SEO insights in 5 minutes or less.
🎯 Actionable insights
💡 1. Content strategy for B2B and SaaS brands to dominate the SERP
Can you rank twice in the SERP for an important keyword?
In most cases, the answer is NO because Google restricts the number of times your domain can rank for the same keyword.
This is why you should embrace off-site content strategically.
That means you'll target the search query with your domain (on-site content) and third-party sites via guest posting (off-site content).
Here’s how we did it for one of our B2B clients:
Step 1. Ranking on-site content
First, we targeted the search query ‘corporate gifting companies (in) India’ as this keyword has high business value for the client.
It took around 2 months to take our homepage into the top 10 positions.
Step 2. Publishing off-site content
Next, we targeted the same keyword by publishing guest posts on a relevant and authoritative site.
Result?
The guest article also ranks on the first page of Google for the keyword.
Here’s the screenshot:
Always try publishing guest posts on topics like 'top X companies,' and 'best X products, ' which will include your brand name. Or, check if you can find an opportunity to get featured in already published lists.
Benefits:
Getting recommendations from third-party sites helps in building trust and brand reputation.
Dominating the SERP by having multiple results promoting your offerings
More traffic and conversions (when you target high-intent keywords)
👉 Insights from Content Marketing VIP
💡 2. Use this metric to measure content efficiency of competitors at scale
Competitors with the most organic monthly traffic don't always mean that their SEO strategy is efficient.
Check the' Average traffic per page' metric to get an overview of your competitor's content efficiency.
Average monthly traffic per page = (total monthly traffic to the domain)/(number of organic pages)
This metric gives you an idea of how well their content performs in the search.
Here’s an example:
Ideally, the higher the 'Average Traffic per page' metric of a website, the more efficient its content strategy.
How to use this metric:
Analyze competitors and their content efficiency
Track ‘Avg. traffic per page’ metric periodically to track the performance of your site
Avoid copying (/taking inspiration) content strategies of sites with a very low value of the metric
When you get a very low value for this metric, audit your content to find dead-end pages that receive no traffic.
👉 Insights from Sk Rafiqul Islam (Let’s connect on LinkedIn)
⭐ Unlock SEO breakdowns of high-performing sites in search
When you join the Content Marketing VIP club, you'll unlock 30+ resources on:
SEO case studies
In-depth guides (EAT, Blog UX, Content briefs, etc.)
SEO audit
Frameworks and SOPs
You’ll also get access to new content going forward.
This should be expensive, right?
The content marketing VIP club has a yearly membership option which costs you only $27 per year. That means you’ll spend around only ₹6 per day to reach the top category of SEOs 🏆. Now, the choice is yours 👇
👉 Join Content Marketing VIP club membership
💬 Bite-sized insights
💡 1. A guide on "when to worry with crawl budget" (by Pedro Dias)
Not sure when to give importance to crawl budget issues of your site?
Here's a great illustration that shows when to worry about the crawl budget:
👉 Insights from Pedro Dias
💡 2. Increase content depth using Google Search Console
One of the most effective ways to improve underperforming content is by increasing the content depth.
The goal shouldn't be to add more words to the content but to cover related topics and entities in the article.
Here's how you can do this using GSC 👇
Open the GSC performance report for the last 3 months
Add the URL of your underperforming content in the filter
Next, sort the 'Queries' column by highest impressions
This will give you a list of topics for which your page is getting impressions on GSC.
Identify topics or entities (from the 'Queries' column) that you've not covered in your article.
By covering these subtopics in your content, you can improve the content depth of your page and rank for different keyword variations and long-tail queries.
👉 Insights from Sk Rafiqul Islam (Let’s connect on LinkedIn)
If you like the SEO and content marketing so far, I'd really appreciate it if you can share this newsletter issue on social media.
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🗓️ Free resources and tools
💡 1. Create content briefs optimized for SEO and conversion (free PDF guide)
Last year, I created 120+ content briefs for brands from different verticals such as B2B, SaaS, eCommerce, service business, etc.
This helped our clients to:
Write better content optimized for SEO
Drive conversions from articles
Maintain the content quality (when dealing with multiple writers)
The best part is: Anyone can use the same process to improve their content quality.
I spent hours writing down the exact steps and guidelines that I’ve used to create content briefs for my clients.
The result?
An 18-page PDF guide highlighting the step-by-step process of creating research-driven content briefs.
📌 You’ll learn
What does a content outline mean?
Steps of creating a content brief/outline (with examples)
Bonus: content brief template
Here's a sneak peek:
👉 Download the content brief handbook for free
💡 2. Curated ChatGPT prompt templates for SEO, content writing, and marketing tasks
If you’re using ChatGPT to assist your SEO tasks, this chrome extension will help you a lot.
With just one click, you can access a curated selection of ChatGPT prompts designed for a list of curated prompt templates for SEO, SaaS, marketing, content creation and more in ChatGPT.
Here’s a screenshot:
